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The Insight of Kim Castle
For nearly two decades, international columnist and BrandU® co-creator Kim Castle has helped thousands of clients around the world translate their business ideas into marketable money-making brands from idea, to brand to market. Prior to her passion of working with conscious entrepreneurs, Kim enjoyed working with Fortune 500 companies including; IBM, DirecTV, General Motors, Domino’s, Wolfgang Puck, Pedigree, Higher Octave Music, Hollywood Celebrity Diet, M&M’s, Disney Interactive, Paramount and many others.
As the co-founder of Why Communications, a full-service boutique brand market design studio, Castle created the redesign and retail launch packaging of the million dollar-selling Hollywood Celebrity Diet and was the creative voice behind the ground-breaking, award-winning website Concept Cure for General Motors. She also created the marketing and packaging campaign for the Emmy winning short film The Question, was the creative director for the First-ever Official 3D Virtual Star Trek Convention, and successfully steered identities for dozens of small business owners and entrepreneurs, including coaches, authors, realtors and others.
She is the co-author of the BrandU Bible, the only step-by-step workbook for developing your business as a brand, BrandU Bible Workbook, Power Path Workbook, Why BrandU: Big Business Success No Matter Your Size and Clearing the Path, a fail-proof method for transforming the fears that keep your business small.
She has spoken internationally for 800+ audiences and has been seen on stage alongside marketing masters Mark Victor Hansen, T. Harv Eker, Wally Amos, Joe Sugarman, Jay Abraham and many others. Castle has traveled the nation making presentations including Mark Victor Hansen’s “Mega Series” and T. Harv Eker’s “MasterTracs” and “The World’s Greatest Marketing Seminar,” and worldwide virtually in Microsoft’s “Live Meeting.”
Kim is the author of Clearing the Path: Big Business Success No Matter Your Size, the BrandU Bible, and Every Day Counts and is a business building columnist for Business Matters of Small Business CEO Magazine, as well as the columnist for an international monthly magazine.
Kim was nominated for the 2005 Los Angeles Business Journal Women Making a Difference Award, is a member of the Agape International Spiritual Center where she served on the marketing committee, and is a lifetime member of the XL Results Foundation, a world-wide network of socially conscious entrepreneurs.
With her amazing design and visual communication skills, as well as her unique approach to brand marketing and design, Kim Castle motivates and entertains as she raises the bar on business communications like no other presenter out there. She exudes an endless passion that fills up audiences and leaves them wanting more. A natural stand-up comedienne, her true passion lies with empowering entrepreneurs to realize their big business potential no matter their size with the power of extreme clarity.
Highlights include:
- Worked with some of the largest brands in the world, including Coca-Cola, IBM, Disney, Pedigree, M&M Mars, The Hollywood Celebrity Diet, Star Trek and Mark Victor Hansen’s Mega Series.
- Lead the campaign development that drove 1.6 million web site visitors in 1 month.
- Crafted a customer experience that signed up over 6,000 people from 95 countries, which lead to the participants spending over 4.5 hours per day online.
- Trained over 1,000 business owners to treat their business as a brand, which led them to double their profits, and create standing lines of prospects saying “I want that!” about their product or service.
A greater power comes when you address anything from both ends.
This power is the Integral strength of something that is whole. It is vital when it comes to creating and communicating a business but rarely found in just one person or one approach. With BrandU, you don't just get insight from one person and one side of the brain. You benefit completely and holistically from Kim A. Castle and W. Vito Montone every step of the way.
- Fortune 500 experience from both client and agency side of business
- Right and left brain function are addressed and fully utilized
- Holistic and linear processes in each process of every stage
- Easy to express and easy to structure your business development
- You'll identify with one side and be completed by the other
Entrepreneurs who have had the opportunity to work with use privately or at our live intensives, often comment at how amazed they are at how complete the experience is and how we've been able to mesh clearly opposite approaches to business expression and development in each step of each process.
Honestly, it hasn't been an easy task to do!
We've meticulously spend hours upon hours fleshing out every step of every process from both vantage points—female right brain emotional communication that evokes you, your team, and your customers to want to be a part of your business for life, as well as the male left brain logical structure and development side to ensure that every step you take and every product you sell is aligned with your unique business and takes you exactly where you want your business to grow.
Perhaps that's why it has taken us six years and over two million dollars to complete the curriculum of the BrandU® Business Profit System.
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