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The Science Behind Us
You often hear the phrase, "body, mind, heart and spirit"—but unfortunately it flows in one ear and out the other without giving you a clue to the real power it unlocks. In truth, "body, mind, heart and spirit" is a mini-map of the entire human experience.
There are perception-shattering answers available once this simple map is decoded.
Everything we experience in life is based on it.
The fact that we naturally all have a bias makes it unlikely that we will see everything we need to see. It's part of the human experience. And this is the part that gets in the way of your success.
“The finest and noblest ground on which people can live is truth; the real with the real; a ground on which nothing is assumed.”
—Ralph Waldo Emerson, American Poet
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When you bring anything into existence, whether it's a new relationship, a new product or a new business—to have success, it is critical to have nothing effected by bias or left to assumption.
But to find your way there, you must be able to navigate the whole terrain of your own human experience. Once you master that, your power to create and manifest whatever you want is unleashed.
You can accelerate mastery with a detailed map to the terrain.
That map is Unified Conscious Development™ or UCD for short—and is the underlying integral theory behind all our BrandU® programs.
UCD actually decodes the power to make anything happen. We know this can sound kind of "new agey," but it is not. It is actually science.
To put it simply, UCD shows you how to harness the fundamental aspects of the human experience and put them to work for you, in this case—to create everything about your business.
When you create a business, you are actually creating a living entity—complete with a public face, and a soul that drives it. Most governments even call businesses "entities."
Every business has a DNA of sorts. Unified Conscious Development™ simplifies the definition of your business DNA and anchors it to EVERY decision you make—idea structuring, team creation, product development, brand communications, and every ounce of marketing and sales—making every one of them easy and clear. That's why we're able to guarantee you will reach the extreme clarity of your business. What we call Clarity All the Way to the Bank™!
Don't make the mistake of misinterpreting UCD as "spiritual woo woo," unless you consider Albert Einstein "woo woo" too. Quite the contrary, this integral theory is explored in top-level Ivy-league business schools and has its roots in UNIVERSAL TRUTH as well as in QUANTUM PHYSICS. Actually it IS life. Unified Conscious Development™ is the way human beings experience life—emotions, and ultimately make decisions.
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"It stands to the everlasting credit of science that by acting on the human mind it has overcome man's insecurity before himself
and before nature."
—Albert Einstein, physicist
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It's also in the way the human brain works. Most people fall victim to their experiences instead of putting them to work FOR them.
Understanding this at the foundational level of your business, whether creating a new one or re-invigorating an old one, ensures that you create a business, products, and marketing programs that effortlessly attract customers AND ultimately makes you happy!
Whether you approach the life agnostically, religiously, spiritually or scientifically—the human mind needs the 'whole' 4-dimensional story to make a decision and truly 'experience' your product or service.
Unified Conscious Development™ advances the age-old truth that four things: body, mind, heart and spirit—govern our experience. We call them "filters" because your experience comes through them.
Unified Conscious Development™ stands on the shoulders of the powerful thought leaders who have pointed out four "filters" governing very specific aspects of our experience.
- Albert Einstein, the pre-eminent scientist in the 20th century, defined Quantum Physics as realism, determinism, causality, and locality.
- Steven Covey in the 8th Habit defines the four human intelligences as (PQ) body, (IQ) mind, (EQ) heart, and (SQ) soul.
- Ken Wilber in his Integral Theory of Consciousness sees Four Quadrants made up of intention, behavior, culture, and society.
- And for you movie buffs, the movie The Fifth Element has earth, water, wind and fire. The fifth being the carrier of the message, the result—pure love.
"Each person is born with four intelligences — intellectual(IQ), emotional(EQ), physical(PQ) and spiritual(SQ)."
—Stephen Covey, Author 8th Habit
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Those are just four examples from a very long list researched. This pattern of fours is not just a coincidence; it's the natural law—the Law of Four.
Once you understand it, you can watch it at work in every situation, the four dimensions are always present.
When people get the information they need in all four dimensions—body, mind, heart and spirit—they can understand a business, want to learn something about it, make a decision to want more of it, and ultimately get involved with it. That's how customers decide to buy.
BUT when one, or even two of these dimensions are missing or not addressed, it causes a blind spot, or a scotoma. The result? Things don't work very well.
Blind spots can cost you and wreak havoc on your chances of succeeding!
It's as if you are standing on one square of a four-square puzzle, so you are aware of only three—hence the blind spot.
And that fourth square, the one you can't see, can make it impossible for anything you want to create to happen—including your business. This missing blind spot alone may be the only thing that is holding you back from the success you want.
You become skilled in identifying blind spots and have a tremendous positive impact.
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“If we all worked on the assumption that what is accepted as true is really true, there would be little hope of advance.”
—Orville Wright, Aviation Pioneer
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You must have clear, unassumptive, balanced view.
The filters of Unified Conscious Development™ removes the blind spots in your business. You avoid those taken-for-granted elements in your business and focus on the elements that should be working for you. You're clearly able to see what is holding you back, and can then take action immediately.
For more information on UCD, get the free MP3 download interview with W. Vito Montone in which he shares more experiences of UCD in action. Or, order the Law Of Four Audio CD or MP3 download.
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